Is SEO evil?

It’s an old debate, but always worth a good discussion: The Digital Edge podcast by Jarred Cinman and Saul Kropman is tackling the topic of Search Engine Optimisation (SEO). It’s a contentious topic, around which there is still discussion, and…

Linklove: what big media can learn from bloggers

The fundamental art of linking is something online media could learn from the blogosphere….

Without linking there wouldn’t be an internet. It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking from their websites to the “outside”, especially when there’s a competitor involved. It’s a protective, “walled garden” mentality, prevalent in many traditional media businesses, which doesn’t translate particularly well on the wild world wide web. It’s pretty silly, because linking is the whole point of the web.

This where the blogosphere could teach online publishers a thing or two…. read on

Of blogs & publishers

Did this interview with Colin Daniels, who is to present at the IFRA conference in Vienna later this year. He wanted to know about www.blogmark.co.za our rather basic blog-cum-forum open source system we run. • When was Blogmark started? About…

Bloggers show online publishers how to use the net

It’s no surprise that the blogosphere has grown so big, so quickly. Not only is it easier and cheaper to publish than ever before via blogs, but people have found it a good outlet for their ideas and writings. The key success…

Bloggers Indaba: business & marketing panel

Now the business part of the conference, literally. I was all ears because obviously my role at Mail & Guardian Online largely involves the business side these days as opposed to editorial (a ‘reformed’ journalist??). Up were Alec Hogg from…