How to approach content in the digital age
Semantic web, Social media, online media business, web 2.0, web strategy | (2)
The phrase "User Generated Content" (UGC) has always been a troubled notion. At its heart it emphasises a divide between the user and the professional, with the implication that users have their place, and the professionals have theirs.
Perhaps the aversion to this phrase stems from the fact that it is so simplistic. It doesn't really capture the diversity of a site's readership or community. The simple fact is: Not all readers are equal. Not all readers want to write or contribute, some are quite happy to lurk behind the scenes. There also may be expert contributors in your site's community ...
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