Tag Archives: traditional media

The future of online advertising lies in the collapse of print

I guess it seems a bit negative to define the growth of a medium in the collapse of another, but here’s why: For most media organisations, online advertising* currently accounts for less than 20% of the advertising pie, with print still taking the lion’s share. My 20% estimate is high. A world-wide, median figure is […]

Big Idea: How online publishers can rival Google

Quite sometime ago I did a rather entrepreneurial proposal to the World Association of Newspapers (WAN) about a new, non-profit industry-focused search engine and advertising network to rival Google. I know what you’re thinking, apart from the general nuttiness of the idea itself: I must be crazy approaching a “newspaper” body? But the idea around […]

The Top 100: Traditional media losing out to people power

Here is a list of the top 100 sites from Alexa. Today, I count three traditional media sites (BBC, CNN and NY Times — just squeaking in at number 100). The web of five years ago would have shown a different picture all together. It begs the question: Will there be any traditional media sites […]