Tag Archives: Technorati

Int'l A-list blogger roadshow in South Africa on the cards

Have some great breaking news. Simon Barber from the International Marketing Council (IMC) and Brand South Africa is putting together an event, where some big-name international (but mostly US-based) bloggers will be doing a roadshow in the country. Planning is at an advanced stage. Budgets have been approved and the trip is being arranged by […]

The buzz on the SA blogosphere

We’ve added more graphing on amatomu.com’s search results. It tracks activity of search keywords over a 30-day period and then graphs the buzz. These are new graphs we added together with the others launched on overall blogosphere trends and individual blogger profiles on top posts etc… Here are the results of some tests I did… […]

A cellphone & the power of the blogosphere

I’m a gadget freak. Need the latest with most buttons. Gotta have Gotta have… you know how it is. It’s an expensive little vice I have, so it means I got a great phone in my pocket, but my T-shirt and shoes have holes in them. I was doing a search for my latest obsession […]

Amatomu.com

Yep, the cat certainly has clawed it’s way out of the proverbial bag. It’s been hell keeping this thing a sort of, kind of semi-secret. Not really possible in the blogosphere. Amatomu.com (Alpha) is in public testing phase. Vincent Maher has the full story here. A huge thanks to all the bloggers who have signed […]

Linklove: what big media can learn from bloggers

The fundamental art of linking is something online media could learn from the blogosphere….

Without linking there wouldn’t be an internet. It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking from their websites to the “outside”, especially when there’s a competitor involved. It’s a protective, “walled garden” mentality, prevalent in many traditional media businesses, which doesn’t translate particularly well on the wild world wide web. It’s pretty silly, because linking is the whole point of the web.

This where the blogosphere could teach online publishers a thing or two…. read on

We Media

Journalism on the internet is becoming a “conversation” rather than a “sermon”. Mainstream media should take note. What’s going on with the internet these days? About five years ago the chaotic internet was a relatively calm and simple place. I’d check my regular news sites, get share updates from financial sites, visit the occasional shopping […]

Bloggers show online publishers how to use the net

It’s no surprise that the blogosphere has grown so big, so quickly. Not only is it easier and cheaper to publish than ever before via blogs, but people have found it a good outlet for their ideas and writings. The key success area of blogs, I would argue, is a link culture and a culture of link reciprocity (I […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

The changing web

At KUGM Online Marketing conference in Rosebank Never met Vinny Lingham before, although heard about him and know about Incubeta, the company he runs. It’s a successful, savvy South African online company which has most of its business and customers overseas, playing in the affiliate space. They are pay per click and google junkies — […]

The state of the blogosphere

According to Dave Sifry on the Technorati blog (the blog search engine) the blogosphere is literally DOUBLING every 5,5 months. There are about 40,7 million blogs around today, so that means if this formula is to be followed that there will be 80-million blogs by the end of 2006. What’s more is that a blog is being posted EVERY SECOND on the world wide web. There are about 50 000 blog posts every hour and 1,2-million legitimate posts per day. Now that is alot of content and alot of blogging.

When’s Technorati listing? I want to buy some shares.

Technorati, del.icio.us added to Mail & Guardian Online


We’ve just added technorati and del.icio.us to the Mail & Guardian Online. I see we are also ranked 152 out of the 40.7 million sites in Technorati, which is nice. The M&G Online is one of South Africa’s leading online publishers, credited as the first online newspaper on the continent.

For those who don’t know what all this is about (you know who you are) — it’ll allow users and bloggers to see who in the blogosphere is linking to Mail & Guardian Online as a site, and particular articles we publish on the site. The idea is to start a dialogue with bloggers and encourage community around the M&G Online — hopefully to encourage bloggers to blog our site more. Blogs are, without doubt, a key driver of traffic for us. I’m not one for jumping head first into the latest trends, but this — as far as I am concerned — is a big part of the future of the net. Really.

I saw Dave Sifry, the Technorati founder, speak at the We Media conference in London this year, where I was also on a panel speaking (about New Media here). Was impressed by the man. If I recall he got into a heated exchange with some provocative old media type while on his panel. Was funny to watch. And good for him.

It’s phase 1 of the implementation which is fairly rudimentary. Next phase we’ll add a bit more customisation in an M&G Online template after working with the dev team at Technorati.

Check it out for yourself and tell me what you think. (The technorati links are at the bottom of the article pages)

Here is an article you can try out: Mugabe donates computers ahead of by-election

Technorati founder David Sifry appeals for sanity

Technorati founder David Sifry appealed to the We Media conference in London at Reuters to put the blogger versus big media issue “to rest”. He says we need each other! Bloggers need big media and big media needs bloggers.