Tag Archives: social networking revolution

The social network approach to viralising your articles

One of the key viral elements of content websites, such as news sites, are the “email to a friend” links you see on many articles. Personally, I don’t use these, but I know they’re valuable: there’s a type of user that religiously use these links as a way of sharing. Obviously they introduce new traffic […]

The mobile web: Why the future really is on the small screen

According to a report on Reuters last year, world wide mobile phone subscriptions reached 3.3-billion users or half the world’s population. Compare this to television usage (about 1,5-billion users) or desktop internet usage (about 1,1-billion users), and it is not hard to see why there is so much excitement about the potential of the mobile […]

Social Networking is Online Publishing 2.0

I’ve recently changed my mind about some of the smaller niche, trade, business-to-business websites that are on the online scene. These are often trade publications that cater for specific industries. I’ve realised that, if approached correctly, this type of publishing is perfectly poised to be more than just traditional content publishing, but powerful social and […]