Google slammed, Google praised at newspaper conference

Eamonn Byrne from the World Association of newspapers asked the panel at the last session of this congress: Is partnering with a search engine a good idea? The media industry have two main issues with Google. (1) They believe that…

Amatomu sending SA blogosphere linklove

We checked the database today and it shows that Amatomu.com has, at the time of writing this (wed 04/11 2pm), sent 10 235 clickthroughs in the last six days through to the South African blogosphere. This is since April 5…

Decline of the homepage

Website consumption patterns are changing. Remember when the main way to surf a website was via its homepage? Well, that was the old days. The rise of super-fast, super-efficient search engines mean that users are increasingly accessing websites via deep links that bypass their homepages directly to a website’s articles. It’s essentially a backdoor into your website. Search engines aren’t the only ones to blame. Bloggers generally link directly to the articles they are writing about, ignoring homepages. RSS feeds, which allow users to subscribe directly to article feeds, are also responsible for the decline of the homepage. So what does this mean? Paradoxically it is both a problem and an opportunity for publishers.

Online ‘permanence’

Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….

Bloggers Indaba: business & marketing panel

Now the business part of the conference, literally. I was all ears because obviously my role at Mail & Guardian Online largely involves the business side these days as opposed to editorial (a ‘reformed’ journalist??). Up were Alec Hogg from…

War of the web

As United States and British forces push through Iraq towards Baghdad, another kind of war is in progress: a battle between TV, radio, newspapers and websites to be the first to bring their audience breaking news on Iraq.

Why we love and hate Google

net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s biggest search engine. Google is getting bigger and scarier everyday, or as Wired magazine puts it,…

Dot.boom, dot.bomb, dot.reality

Dot.boom, dot.bomb, dot.reality During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply…

Online advertising: Cautious Optimism

Net Savvy Cautious Optimism In the softest, most understated tone he can muster, Matthew Buckland explains why the local and international online sectors have good reason to be upbeat. I’ve always wondered where the gazillions in online advertising revenue went.…

South African websites: Who’re the Big Fish?

Net Savvy Who’re the Big Fish? The first statistics from the online industry’s new standard measurement system reveals some remarkable trends. Matthew Buckland crunches the numbers. South Africa’s online publishers pulled in about 3,5-million unique users or readers and about…

Google ads fuel dot.com recovery

Net Savvy New generation web ad fuels dot.com recovery In case you were one of the billions who thought Google was just a search engine, think again. It’s so much more. It is one of the most sophisticated, targeted network…