Tag Archives: Print

Lessons from WAN

Online people dress better than print people President Thabo Mbeki is a covert blogger The deputy president makes long speeches and is not afraid to get inbetween 1600 delegates and their food You can brush your hair with a fork Gavin O’Reilly is Irish Swedish people can’t dance, neither can journalists Even though bloggers can’t […]

'Beware the power of social media'

This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb crash and was one of the few online publications that actually gave rise to various […]

Pics of new SA daily, The Times, revealed in blog

Ray Hartley — the editor of the highly-anticipated new Sunday Times daily The Times — has started a new blog that is tracking the newspaper’s progress. On the blog he reveals pictures of the new title including the masthead, basic layout and discussion around some of the newspaper’s plans. There are some design similarities with […]

The future of the newspaper

From: “European papers optimistic on future — with web’s help” (Sent to me by M&G Online editor, Riaan Wolmarans.) …but European editors interviewed by the Associated Press appear strikingly optimistic about the future. They see the online media explosion more as an opportunity than as a threat, and express confidence they can provide the content […]

The deadtrees speak out

From BusinessDay. They used the word cyberspace in their headline. Cyberspace died with the 90s. Interesting article though. ‘Can papers breathe oxygen in cyberspace?’ THE notion that editors around the world fear new developments in media was tested this week with the release of the first Newsroom Barometer Survey…. the study was commissioned in September […]

Newspapers RIP? Not really.

Duncan Mcleod from the Financial Mail wrote this doom ‘n gloom piece on the end of newspapers. It’s actually one of the better pieces I’ve read on this rather emotive and fashionable subject. He says: “Newspapers are facing the greatest threat in their 400-year history. The rise of the Internet as a publishing medium is […]

Where are the great online magazines? Where?

Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world. Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half of the local online readership rankings, whereas very few magazines even make the top 50 sites….

Bloggers can now enter major journalism award

Just noticed that the Telkom ICT Journalist of the year award now has a “Citizen Journalist” category, accepting entries from blogs or personal websites. There are nice prizes (overseas trip) and good dosh (40k) up for grabs. If the gyrating, glitter-laced dancers at the gala event are anything to go by I suppose you’d have […]

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Why can’t we all just get along?

The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet.

This changing mediascape is often incorrectly portrayed as a battlefield, with two main skirmishes on the go. In the first “battle”, the soldiers have grown weary or just rather bored. This battle involves traditional media (newspapers, radio, TV) versus online media. The second “battle” is a much more interesting to look at. This skirmish involves mainstream media (which in this instance includes online publishers as they mostly practise traditional journalism) versus citizen media, which includes bloggers, vloggers and podcasters….

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Bloggers Indaba: when's the next one?

The bloggers indaba in Grahamstown hit the sweetspot for me.  And judging by the strength of the panellists and the quality of questions asked by the delegates this was a strong conference. Nice to meet such awesome people and to be in such esteemed company. I liked the mix that was there, from online media, […]

Online is no ‘threat’

It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack of awareness within […]

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now spend more time on the Internet than watching television. The report, carried by news agency AFP in March this year, showed that British Internet users spend an average of 164 minutes […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

Technology shifting power away from the editors, the publishers, the establishment, the media elite?

Saw Mike Stoporth’s article on Bizcom in which he had this quote from Rupert Murdoch, talking about the internet: “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is […]

Changing media's battlefield

Ok play is over. Need to do some business here. Conference is tomorrow where I’ll be chatting about online journalism vs traditional journalism. This is often how today’s changing media world is portrayed: 1. online journ VS print journ; online newspapers VS newspapers ; traditional media VS digital media then 2. online + print (Mainstream […]

Believe in the Berliner

Now the NY Times is a great newspaper. For buck a day (I’m talkin’ like a New Yorker now) its awesome value and i’ve bought it every day while here. It’s in the Berliner format — and it is by far the dominant newspaper here. SA’s broadasheets should consider converting — a broadsheet is just […]

Big media houses are good for media development

Nixon Karithii, head of media studies at Wits, is a man I have immense respect for. But why does he think big media houses and big media conglomerates are a bad thing. Sure we want diversity and many players in the market, but having big media houses does not exclude smaller players from rising up and challenging and even becoming big conglomerates in their own right.

The blog phenomenon

When Gutenberg invented the printing press, he freed the publishers. But when the World Wide Web was pioneered by Tim Berners-Lee, it was said that the readers were now freed. The age of the internet has given unprecedented power to the reader by creating one of the most democratic and accessible forms of publishing yet – the blog.