'Beware the power of social media'

This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb…

Where are the great online magazines? Where?

Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world. Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half of the local online readership rankings, whereas very few magazines even make the top 50 sites….

Online ‘permanence’

Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….

’The future of advertising is the internet’

net savvy ’The future of advertising is the internet’ The future of advertising is the internet. And that’s not from my mouth. It’s from Bill Gates’. At an Interactive Advertising Bureau (IAB) conference in the UK in October this year,…

Why SA’s Online Journalism is Rubbish

net savvy Why SA’s Online Journalism is Rubbish When will online journalism make a real impact in this country? Matthew Buckland says that until online starts to publish more original stories, it’s not going to be taken seriously. There is…