Tag Archives: Online Publishers Association

New local online awards launched

The Online Publishers Association (OPA) has launched a new online award called The Bookmarks. It’s a local online award that recognises the best in creative digital media. These awards have been on the cards for a while now at the OPA (in fact three years!), so well done for getting the initiative launched! The awards […]

South Africa's sleeping online media giants

Some media companies have embraced the online era and are now reaping the rewards. Others have been slow to wake up to the promise of online publishing. Here are four media companies, where we may see greater things: Avusa (formerly Johncom): It’s probably wrong to call this media company a sleeping giant, as it has […]

Another SA online ranking site launched

A newly formed website umbrella body, Website Association of South Africa (WASA), has launched a brand-new web metrics and rankings system for the country. So far it consists of 97 sites and about 20 publishers. At first glance, WASA’s stats appear to be overwhelmingly taken from the Online Publishers Association (OPA) Nielsen//Netratings rankings and a […]

Online is no ‘threat’

It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack of awareness within […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

SA's online media space

At KUGM Online Marketing conference in Rosebank Russell Hanly, Chief Executive of the new 24.com, gave us a brief overview of the new 24.com structure … and then talked about the South African online media landscape. He emphasised that marketers should focus on domestic/South African readership rather than the total overseas readership, as this is […]

South African online media 'comes of age'

Here is some exciting new findings from research commissioned by the local Online Publisher’s Association. It was conducted by Arthur Goldstuck, who is an independent ICT analyst in South Africa who found that it took South Africa’s online publishing industry nine years, from 1994 to 2003, to grow to the R60-million revenue mark, yet it is set to treble that amount in the subsequent three years. “It’s looking very positive for online advertising – a medium that has finally come of age,” said Arthur Goldstuck, MD of World Wide Worx. “But this phenomenal growth masks the fact that the numbers would be far higher if the advertising industry woke up to the potential of the medium.”

The internet goes from free to fee

If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites

Online advertising: Behind the Growth

Net Savvy Behind the Growth If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study. A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the internet. […]