Tag Archives: online publications

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

Bad user experience at the LA Times

A friend of mine pointed me to what looked like an interesting article on The LA Times. I tried to go to the article, but instead was greeted with a free registration page. Now I’m no hippie and I have no problem with registration pages as I understand how important a registered user base is […]

'Beware the power of social media'

This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb crash and was one of the few online publications that actually gave rise to various […]

The future of online advertising

Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology and bandwidth on the web advances, so […]

The future of online advertising

net savvy The future of online advertising Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology […]

International traffic on local websites: Name in Lights

net savvy Name in Lights On Google’s news page recently, Matthew Buckland saw the name of East London’s Dispatch Online above some world famous brands. But could they cash in on it? The other day I saw a story from East London’s Daily Dispatch website, Dispatch Online, highlighted on Google’s news site. It was up […]

Why SA’s Online Journalism is Rubbish

net savvy Why SA’s Online Journalism is Rubbish When will online journalism make a real impact in this country? Matthew Buckland says that until online starts to publish more original stories, it’s not going to be taken seriously. There is a movie on circuit at the moment called Shattered Glass. It’s about a rising star […]

Are websites killing newspaper circulations?

Matthew Buckland, Net Savvy Websites are often singled out as one of the main culprits for falling print circulations. Simply put, the argument is why would readers bother to buy a newspaper if they can get the same publication for free over the net? It’s not a new debate, but yet it persists. It’s the […]

Mine’s bigger than yours, I think

COLUMN: Net savvy By Matthew Buckland It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in somewhat of a flux. While there is no doubting the veracity and integrity of the readership figures being put forward by reputable online publishers, it’s […]