Tag Archives: online publication

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

Interesting people at WAN, part 2

Following on from Part One… Fabricio Altamirano & Eduardo Torres – the charming guys from El Diario de Hoy, the El Salvador online publication with 85-million page impressions. I know now that el Salvador has about eight million people, is about the size of Massachusetts, and the Republicans are in power with the Marxists in […]

'Beware the power of social media'

This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb crash and was one of the few online publications that actually gave rise to various […]

Where are the great online magazines? Where?

Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world. Magazines aren’t big online. Websites of print magazines have had a rather low profile in more than 10 years of internet in this country. Compare this to the high-profile online news brands that rake in big numbers and you will see what I mean. It’s no secret that the news brands dominate the top half of the local online readership rankings, whereas very few magazines even make the top 50 sites….

The future of online advertising

Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology and bandwidth on the web advances, so […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

Online + print = better journalism

net savvy Online + print = better journalism Much has been written about how websites are increasingly threatening newspaper readerships. Much has been written about the supposed antagonistic relationship between the two mediums, stereotyped as the fast, loose and reckless propeller heads versus the staid, conservative, old newspaper hacks. Well it’s not like that. Although […]

The future of online advertising

net savvy The future of online advertising Here’s a prediction: Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your TV and an advert you see on a website you are visiting. They may even be one and the same thing. As technology […]

International traffic on local websites: Name in Lights

net savvy Name in Lights On Google’s news page recently, Matthew Buckland saw the name of East London’s Dispatch Online above some world famous brands. But could they cash in on it? The other day I saw a story from East London’s Daily Dispatch website, Dispatch Online, highlighted on Google’s news site. It was up […]

Why SA’s Online Journalism is Rubbish

net savvy Why SA’s Online Journalism is Rubbish When will online journalism make a real impact in this country? Matthew Buckland says that until online starts to publish more original stories, it’s not going to be taken seriously. There is a movie on circuit at the moment called Shattered Glass. It’s about a rising star […]

Mugabe’s Online Nightmare

Net Savvy Mugabe’s Online Nightmare The Daily News website and Zimonline continue to publish news critical of the Mugabe regime, and there’s not much Jonathan Moyo can do about it. Matthew Buckland looks at the power of websites as tools of democracy in Africa. When South African mainstream media were covering the banning and demise […]

Are websites killing newspaper circulations?

Matthew Buckland, Net Savvy Websites are often singled out as one of the main culprits for falling print circulations. Simply put, the argument is why would readers bother to buy a newspaper if they can get the same publication for free over the net? It’s not a new debate, but yet it persists. It’s the […]

Mine’s bigger than yours, I think

COLUMN: Net savvy By Matthew Buckland It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in somewhat of a flux. While there is no doubting the veracity and integrity of the readership figures being put forward by reputable online publishers, it’s […]