Tag Archives: online presence

Online media strategies & the future of print: Interview with Mags magazine

Did this interview Gareth Richards from Mags Magazine on online media… 1 Can you give me your views on how important your online presence is to the newspaper? Has it grown more quickly/slowly than the paper version? At the Mail & Guardian we are in the fortunate position where both our newspaper and website are […]

Wikipedia: It's impossible, but works

Did this interview with Intelligence Magazine on Wikipedia… If you want to see the full interview buy the magazine… Intelligence Mag: How valuable do you consider Wikipedia as a reference source? Me: I think Wikipedia is a valuable reference source, but that readers should be on guard when they use Wikipedia material. I would use […]

Prediction: Newspapers face pricey future

In a recent Associated Press article European editors were interviewed about where they see the future of the newspaper. In the face of declining circulations and the onslaught of new media, you’d expect that they’d want to slit their wrists. But no – the article reported the editors were “strikingly optimistic” about the future. In […]

Patricia De Lille wants govt to regulate her very own words

The Independent Democrats’ (ID) Patricia De Lille has called on government to regulate blogs in South Africa. I did a second take at the ID’s statement, it seemed so bizarre and naive. I know Patricia. I met her some years back during an informal discussion just as the ID was being launched, and she came […]

The future of the newspaper

From: “European papers optimistic on future — with web’s help” (Sent to me by M&G Online editor, Riaan Wolmarans.) …but European editors interviewed by the Associated Press appear strikingly optimistic about the future. They see the online media explosion more as an opportunity than as a threat, and express confidence they can provide the content […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

South African online media 'comes of age'

Here is some exciting new findings from research commissioned by the local Online Publisher’s Association. It was conducted by Arthur Goldstuck, who is an independent ICT analyst in South Africa who found that it took South Africa’s online publishing industry nine years, from 1994 to 2003, to grow to the R60-million revenue mark, yet it is set to treble that amount in the subsequent three years. “It’s looking very positive for online advertising – a medium that has finally come of age,” said Arthur Goldstuck, MD of World Wide Worx. “But this phenomenal growth masks the fact that the numbers would be far higher if the advertising industry woke up to the potential of the medium.”

Online advertising: Behind the Growth

Net Savvy Behind the Growth If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study. A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the internet. […]