Tag Archives: Online Marketing

Obummer!

Yet more responsive advertising by Nandos (the chicken people). This one picking up on the USA’s 3-2 loss to Brazil in the Fifa Confederations Cup. Nandos must have one of the most responsive marketing departments around. It churns these clever little ads out quickly.

Nandos strikes with Confed Cup viral campaign

It’s so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in beating Australia and New Zealand (at pretty much everything or anything). Enter Nandos with this clever viral marketing campaign:

Promoting your site

Just did this interview for the Kulula inflight mag on online advertising and promoting your website. Thought I’d publish it here too: 1. Why does online advertising account for so little of the advertising pie in SA? For various reasons — and it’s not only a story about low internet penetration. Many South African products […]

Is SEO evil?

It’s an old debate, but always worth a good discussion: The Digital Edge podcast by Jarred Cinman and Saul Kropman is tackling the topic of Search Engine Optimisation (SEO). It’s a contentious topic, around which there is still discussion, and a bit of obfuscation. The podcast sensationally interviews two “anonymous SEO practitioners” to see how […]