Tag Archives: online environment

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

SA’s web stands up and gets counted

Websites seem to think in millions. Web traffic is always a million this or a million that with unique users in the hundreds of thousands. For the major online publishers in South Africa, the numbers have always been big and impressive.

Are websites killing newspaper circulations?

Matthew Buckland, Net Savvy Websites are often singled out as one of the main culprits for falling print circulations. Simply put, the argument is why would readers bother to buy a newspaper if they can get the same publication for free over the net? It’s not a new debate, but yet it persists. It’s the […]