Tag Archives: online brand

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Sunday Times revamps website

Well done to Sunday Times with their relaunch. The redesign looks great. Following the latest trend in creating wide-format sites, their website really hits the spot for me and raises the bar for local online publishers from a design point of view. The old site was in bad need of a redesign, but this makes […]

Of blogs & publishers

Did this interview with Colin Daniels, who is to present at the IFRA conference in Vienna later this year. He wanted to know about www.blogmark.co.za our rather basic blog-cum-forum open source system we run. • When was Blogmark started? About two years ago.   • What was the motivation behind creating a public blogging platform […]

SA’s web stands up and gets counted

Websites seem to think in millions. Web traffic is always a million this or a million that with unique users in the hundreds of thousands. For the major online publishers in South Africa, the numbers have always been big and impressive.

Dotcom dating dollars

When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars.

Mine’s bigger than yours, I think

COLUMN: Net savvy By Matthew Buckland It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in somewhat of a flux. While there is no doubting the veracity and integrity of the readership figures being put forward by reputable online publishers, it’s […]