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The Archives

• 11.11.09
  The future of us Future Trends, Mobile Web, media launches | (1)

  One of the reasons innovation -- true innovation -- is so difficult to achieve, is that we're trapped by legacy. It's the key criticism of so-called old media companies. They're so culturally and institutionally programmed to work a certain way and protect old assets, that "innovation" in some contexts is merely tantamount to rearranging deck chairs on the titanic. So how is it that a wood pulp and boot manufacturing company dramatically changed their course to become one of the global cellphone giants? At most companies I've worked for, you often hear refrains like: "Ahem -- we shouldn't venture there, let's ...

  Tagged: future, future interfaces, future of mobile, n900, nokia, Nokia Booklet 3G, richard mulholland
  
• 03.16.09
  The mobile trap Mobile Web | (4)

  Much has been written on how big the mobile audience is, and how it offers an opportunity to appeal to a mass audience. Even better, it's an environment where consumers will more readily pay via micro-payments for "Freemium Services". It's a dream come true. Or is it? But here's the challenge: There are, so to speak, a couple of rather large gorillas in the room. They go by the names of the mobile networks and the mobile handset manufacturers. Building your mobile site or service is but 30% of the job done. To really capitalise on the big mobile audiences you, ...

  Tagged: Microsoft, mobile, mobile media, mxit, nokia, Vodafone