The future of us
Future Trends, Mobile Web, media launches | (1)
One of the reasons innovation -- true innovation -- is so difficult to achieve, is that we're trapped by legacy. It's the key criticism of so-called old media companies. They're so culturally and institutionally programmed to work a certain way and protect old assets, that "innovation" in some contexts is merely tantamount to rearranging deck chairs on the titanic.
So how is it that a wood pulp and boot manufacturing company dramatically changed their course to become one of the global cellphone giants? At most companies I've worked for, you often hear refrains like: "Ahem -- we shouldn't venture there, let's ...
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