Tag Archives: multimedia advertising

Web predictions for the new year

We may be in the throes of a global financial crisis, but that doesn’t mean we won’t see innovation on the web. In fact, leading trend analysis blog Read Write Web reminds us of the old cliché that “tech innovation thrives in times of recession”. Tight economic conditions incubate intense creative and lateral thought, because […]

What economic downturn?

Could the online advertising industry escape these turbulent economic times relatively unscathed? Commentators say online advertising may buck an economic downturn, and – controversially – even gain from it. An article in the Financial Times notes that pressure on companies to cut costs as the economy softens could “hasten the switch in spending from traditional […]