Mobile strategy for publishers

Here’s an edited presentation I did a while ago on mobile strategy at 20FourLabs.com. If you’re not a handset maker, a mobile operator or MXIT, then you face some tough challenges in the mobile web environment. The business environment of…

Announcing 20FourLabs

We’ve launched a new division @ 24.com, called 20FourLabs. The word “labs” has become synonymous with innovation ever since Google established its world-famous Google Labs. So this is where we’re drawing inspiration from, because we love Google. So far 20FourLabs…

Web predictions for the new year

We may be in the throes of a global financial crisis, but that doesn’t mean we won’t see innovation on the web. In fact, leading trend analysis blog Read Write Web reminds us of the old cliché that “tech innovation…

Mobile surpasses traditional web in South Africa

It’s what we predicted would happen. In fact it’s what we thought had happened sometime ago, but here are some authoritative figures that confirm it. According to a piece in Bizcommunity, Rick Joubert of Vodafone estimates there are now at…

The mobile web: Why the future really is on the small screen

According to a report on Reuters last year, world wide mobile phone subscriptions reached 3.3-billion users or half the world’s population. Compare this to television usage (about 1,5-billion users) or desktop internet usage (about 1,1-billion users), and it is not…

Vodacom's foray into mobile advertising

Blogging from PublishOnline in Cape Town… Graunt Kruger who works for Vodacom’s mobile advertising department had the audience at the conference gasping at the big numbers and big strategies. Graunt disagrees with me, but Vodacom — who are now Online…