Tag Archives: mobile media

The mobile trap

Much has been written on how big the mobile audience is, and how it offers an opportunity to appeal to a mass audience. Even better, it’s an environment where consumers will more readily pay via micro-payments for “Freemium Services“. It’s a dream come true. Or is it? But here’s the challenge: There are, so to […]

What economic downturn?

Could the online advertising industry escape these turbulent economic times relatively unscathed? Commentators say online advertising may buck an economic downturn, and – controversially – even gain from it. An article in the Financial Times notes that pressure on companies to cut costs as the economy softens could “hasten the switch in spending from traditional […]

Vodacom set to shake up media scene

Vodacom, best known as a cellphone service provider, is set to become one of the country’s most influential media players, trumping many big, traditional media players. The numbers are certainly impressive. Some would say Vodacom is already an influential media player, with a claimed monthly audience of 1,4-million unique users and 16-million page impressions that […]

Rise and rise of mobile media

Japanese newspaper Asahi Shimbun provides a glimpse of mobile media in the future…. Japanese media are the undisputed world leaders in mobile media. When many places on the planet weren’t even using their cellphones for SMS, the Japanese had mastered delivering content on the mobile platform, and making a solid business from it. Japan’s Asahi […]

Vodacom's foray into mobile advertising

Blogging from PublishOnline in Cape Town… Graunt Kruger who works for Vodacom’s mobile advertising department had the audience at the conference gasping at the big numbers and big strategies. Graunt disagrees with me, but Vodacom — who are now Online Publishing Association members — are looking more and more like a media company these days. […]