Tag Archives: Mobile Marketing Association

Mobile strategy for publishers

Here’s an edited presentation I did a while ago on mobile strategy at 20FourLabs.com. If you’re not a handset maker, a mobile operator or MXIT, then you face some tough challenges in the mobile web environment. The business environment of the mobile web is dominated by a few proprietary players and is not open season […]

The mobile web: Why the future really is on the small screen

According to a report on Reuters last year, world wide mobile phone subscriptions reached 3.3-billion users or half the world’s population. Compare this to television usage (about 1,5-billion users) or desktop internet usage (about 1,1-billion users), and it is not hard to see why there is so much excitement about the potential of the mobile […]