Tag Archives: Mobile advertising

Mobile strategy for publishers

Here’s an edited presentation I did a while ago on mobile strategy at 20FourLabs.com. If you’re not a handset maker, a mobile operator or MXIT, then you face some tough challenges in the mobile web environment. The business environment of the mobile web is dominated by a few proprietary players and is not open season […]

The mobile web: Why the future really is on the small screen

According to a report on Reuters last year, world wide mobile phone subscriptions reached 3.3-billion users or half the world’s population. Compare this to television usage (about 1,5-billion users) or desktop internet usage (about 1,1-billion users), and it is not hard to see why there is so much excitement about the potential of the mobile […]

Vodacom set to shake up media scene

Vodacom, best known as a cellphone service provider, is set to become one of the country’s most influential media players, trumping many big, traditional media players. The numbers are certainly impressive. Some would say Vodacom is already an influential media player, with a claimed monthly audience of 1,4-million unique users and 16-million page impressions that […]

Vodacom's foray into mobile advertising

Blogging from PublishOnline in Cape Town… Graunt Kruger who works for Vodacom’s mobile advertising department had the audience at the conference gasping at the big numbers and big strategies. Graunt disagrees with me, but Vodacom — who are now Online Publishing Association members — are looking more and more like a media company these days. […]