Tag Archives: media companies

Vodacom set to shake up media scene

Vodacom, best known as a cellphone service provider, is set to become one of the country’s most influential media players, trumping many big, traditional media players. The numbers are certainly impressive. Some would say Vodacom is already an influential media player, with a claimed monthly audience of 1,4-million unique users and 16-million page impressions that […]

Decline of the homepage

Website consumption patterns are changing. Remember when the main way to surf a website was via its homepage? Well, that was the old days. The rise of super-fast, super-efficient search engines mean that users are increasingly accessing websites via deep links that bypass their homepages directly to a website’s articles. It’s essentially a backdoor into your website. Search engines aren’t the only ones to blame. Bloggers generally link directly to the articles they are writing about, ignoring homepages. RSS feeds, which allow users to subscribe directly to article feeds, are also responsible for the decline of the homepage. So what does this mean? Paradoxically it is both a problem and an opportunity for publishers.

Why can’t we all just get along?

The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet.

This changing mediascape is often incorrectly portrayed as a battlefield, with two main skirmishes on the go. In the first “battle”, the soldiers have grown weary or just rather bored. This battle involves traditional media (newspapers, radio, TV) versus online media. The second “battle” is a much more interesting to look at. This skirmish involves mainstream media (which in this instance includes online publishers as they mostly practise traditional journalism) versus citizen media, which includes bloggers, vloggers and podcasters….

We Media

Journalism on the internet is becoming a “conversation” rather than a “sermon”. Mainstream media should take note. What’s going on with the internet these days? About five years ago the chaotic internet was a relatively calm and simple place. I’d check my regular news sites, get share updates from financial sites, visit the occasional shopping […]

Coolest gig of the month

Went to the first ever Creative Commons Salon in Johannesburg, Melville, organised by Heather Ford and co. For the Creative Commons movement, the ‘remix’ has become one of the most powerful tools of the digital age. But they say the legal barriers to taking an established image or concept and mixing it up for a fresh take […]

Cool newsblog by Bush radio

Thanks to Bush Radio for alerting me to their cool blog project by their trainees. It’s not quite opinion and comment, which is what we are used to getting on blogs — but they are using the blog format to publish their written news stories. A blog can be anything you want it to be — but I wonder why […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

The changing web

At KUGM Online Marketing conference in Rosebank Never met Vinny Lingham before, although heard about him and know about Incubeta, the company he runs. It’s a successful, savvy South African online company which has most of its business and customers overseas, playing in the affiliate space. They are pay per click and google junkies — […]

Dot.boom, dot.bomb, dot.reality

Dot.boom, dot.bomb, dot.reality During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the […]