Tag Archives: Linkin

Breaking news: Electoral authority to consider inviting bloggers to cover elections

The Independent Electoral Commission (IEC), the body responsible for running South Africa’s elections, are to consider inviting and accrediting bloggers alongside media. I was invited to present a paper (pdf) on new media at the IEC conference called “The Role of the Media in Promoting Electoral Democracy” at the Reserve Bank in Pretoria on Thursday. […]

Linklove: what big media can learn from bloggers

The fundamental art of linking is something online media could learn from the blogosphere….

Without linking there wouldn’t be an internet. It’s the web of links that leads a user from website-to-website that essentially creates the thing we know as the world wide web. Many commercial online media publishers hate linking from their websites to the “outside”, especially when there’s a competitor involved. It’s a protective, “walled garden” mentality, prevalent in many traditional media businesses, which doesn’t translate particularly well on the wild world wide web. It’s pretty silly, because linking is the whole point of the web.

This where the blogosphere could teach online publishers a thing or two…. read on

Court judgement pasted on Google.be homepage

Here’s something I bet you’ve never seen before. See this rather long court judgement from a Belgian court pasted on Google’s normally-minimalist and clean site (Google Belgium). It’s all a bit absurd. A rather grotty-looking Belgian newspaper website Grenz Echo took Google to court for linking to it and the court actually gave Google notice […]

Bloggers show online publishers how to use the net

It’s no surprise that the blogosphere has grown so big, so quickly. Not only is it easier and cheaper to publish than ever before via blogs, but people have found it a good outlet for their ideas and writings. The key success area of blogs, I would argue, is a link culture and a culture of link reciprocity (I […]

Highway Africa, a crit from afar

It’s the first time in a long time that I haven’t been at the Highway Africa conference but I watched the award ceremonies on SABC Africa lastnight. It’s brilliant that this part of the conference is being aired on TV. The set, camera work and general production was world class and Yvonne Chaka Chaka was excellent — […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

Technorati, del.icio.us added to Mail & Guardian Online


We’ve just added technorati and del.icio.us to the Mail & Guardian Online. I see we are also ranked 152 out of the 40.7 million sites in Technorati, which is nice. The M&G Online is one of South Africa’s leading online publishers, credited as the first online newspaper on the continent.

For those who don’t know what all this is about (you know who you are) — it’ll allow users and bloggers to see who in the blogosphere is linking to Mail & Guardian Online as a site, and particular articles we publish on the site. The idea is to start a dialogue with bloggers and encourage community around the M&G Online — hopefully to encourage bloggers to blog our site more. Blogs are, without doubt, a key driver of traffic for us. I’m not one for jumping head first into the latest trends, but this — as far as I am concerned — is a big part of the future of the net. Really.

I saw Dave Sifry, the Technorati founder, speak at the We Media conference in London this year, where I was also on a panel speaking (about New Media here). Was impressed by the man. If I recall he got into a heated exchange with some provocative old media type while on his panel. Was funny to watch. And good for him.

It’s phase 1 of the implementation which is fairly rudimentary. Next phase we’ll add a bit more customisation in an M&G Online template after working with the dev team at Technorati.

Check it out for yourself and tell me what you think. (The technorati links are at the bottom of the article pages)

Here is an article you can try out: Mugabe donates computers ahead of by-election

SA’s web stands up and gets counted

Websites seem to think in millions. Web traffic is always a million this or a million that with unique users in the hundreds of thousands. For the major online publishers in South Africa, the numbers have always been big and impressive.

Why we love and hate Google

net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s biggest search engine. Google is getting bigger and scarier everyday, or as Wired magazine puts it, going from “guerrilla startup to 800-pound gorilla”. Now that Google appears to be making a […]

Mine’s bigger than yours, I think

COLUMN: Net savvy By Matthew Buckland It’s billed as the most measurable medium in the world, yet ironically, for a long time internet measurement in South Africa has been in somewhat of a flux. While there is no doubting the veracity and integrity of the readership figures being put forward by reputable online publishers, it’s […]