Tag Archives: ISP

Talking internet, incubators and social media with Ruben Goldberg

Ruben Goldberg, former 5fm presenter, is a classic guy. He’s always been a classic guy, but he’s now hosting a new internet show on Classic FM, called “The internet economy”. It’s worth a listen, online via the podcast or the classic way, on your wireless. Former 5FM Station Manager Nick Grubb is now the head […]

The future of the mobile internet: An interview with Arthur Goldstuck

I had breakfast with internet guru Arthur Goldstuck this morning and, together with Avusa’s Colin Daniels, we got into a fascinating debate about the future of the mobile web and internet. Eventually calls will be over the internet as opposed to the traditional cellular networks, and perhaps we may even see the end of the […]

Despite broadband growth, SA internet grows marginally – Goldstuck

Arthur Goldstuck’s new research at first glance appears to be at odds with the recent statement Nielsen//Netratings issued that internet growth in South Africa is “exploding”, based on the local and international growth of the top 30 OPA sites in the country. The Nielsen figures are independent, audited statistics that show that the major sites […]

Online ads: What’s working?

Online advertising as we know it is crude. But it is entering a new era of sophistication….

The internet allows us to target advertising to an unprecedented degree, so why are most banner ads still served on such a hit-and-miss basis?

Publishers slap up an insurance ad on a homepage in the hope they will get the industry average 0,3% click-through rate or more. If they achieve that click-through rate, everyone is happy. But here is the question — what happened to the other 99,7%? Surely by any standards this is a pretty inefficient ratio? It may be at first glance, but that 0,3% is still valuable enough for advertisers to achieve major return on investment by forking out big bucks to be on the major sites.

The type of client found on local online publishers give us a clue as to what is working on the web. For example, insurance and car companies have had a very successful love affair with the internet. The one thing they have in common is that a single acquisition equals very high value for them, for example someone buying a car or taking out a long-term insurance policy. It’s also why the high-worth online audience, which can afford to pay regular premiums, works for their brand… (read on)

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Sunday Times: What were they thinking?

I got a shock when I opened my favourite newspaper this Sunday. For some reason, at which I can only guess, the sport section has been reduced to tabloid format. In fact, the sport section seems to have become part of the SoccerLife insert… and even worse, relegated to the back of the insert. The […]

Of blogs & publishers

Did this interview with Colin Daniels, who is to present at the IFRA conference in Vienna later this year. He wanted to know about www.blogmark.co.za our rather basic blog-cum-forum open source system we run. • When was Blogmark started? About two years ago.   • What was the motivation behind creating a public blogging platform […]

SA's Myspace

The South African answer to MySpace.com … Braaispace.com ??? (Courtesy Bryan Porter, 24.com)

Weimaraners

I digress. Now everyone who’s been to our house know that we have the faultiest, craziest dog known to man. Edie is adoreable but has way too much excess energy. This apparently is common to the Weimaraner breed. So I guess its extra bad luck if your energetic, A-type Weimaraner has an energetic, A-type personality to […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

Changing media's battlefield

Ok play is over. Need to do some business here. Conference is tomorrow where I’ll be chatting about online journalism vs traditional journalism. This is often how today’s changing media world is portrayed: 1. online journ VS print journ; online newspapers VS newspapers ; traditional media VS digital media then 2. online + print (Mainstream […]

The thing about New York

Sign from a building, overlooking the Ground Zero site site. Democracy and free speech at work. What can I say: this place is amazing. This is Rome, Centre of the modern world. Wireless internet is plentiful, laptops are cheap. I’m loving my daily read of the New York Times. There are some big amazing buildings […]

Full speech on media portrayal of Africa by SA deputy pres

Editors and their different media play a crucial role in ensuring success or failure in Africa’s quest to hold the world stage. There is, of course, enough competing news around these days to exert heavy centrifugal pressure away from Africa yet. I would still argue that we deserve and even demand attention for Africa…..

We Media Conference Kicks Off

In London at the BBC for the We Media conference and it is sensory overload. It’s a slick, glossy event being held in the BBC studios usually reserved for Top of the Pops, I believe, at the BBC Television Centre in White City. I used to work at BBC so I kind of knew my way around. The big issue is trust. Do we trust new media such as blogs, wikis and other forms of participatory writing and journalism. According to a survey on media trust, presented to the We Media conference — these are the mediums that have the trust of users…

The blog phenomenon

When Gutenberg invented the printing press, he freed the publishers. But when the World Wide Web was pioneered by Tim Berners-Lee, it was said that the readers were now freed. The age of the internet has given unprecedented power to the reader by creating one of the most democratic and accessible forms of publishing yet – the blog.

The great convergence sideshow

It’s always been cheap and easy to publish on the web. Big professional, online publishers share the same medium as small-time, personal homepages. Online publishers typically publish at a lower cost than newspapers or magazines, making it an affordable option for shoestring publishers and budding entrepreneurs. It’s why they are in the web business in the first place.

The internet goes from free to fee

If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites

Dotcom dating dollars

When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars.

Why we love and hate Google

net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s biggest search engine. Google is getting bigger and scarier everyday, or as Wired magazine puts it, going from “guerrilla startup to 800-pound gorilla”. Now that Google appears to be making a […]

International traffic on local websites: Name in Lights

net savvy Name in Lights On Google’s news page recently, Matthew Buckland saw the name of East London’s Dispatch Online above some world famous brands. But could they cash in on it? The other day I saw a story from East London’s Daily Dispatch website, Dispatch Online, highlighted on Google’s news site. It was up […]