SA study: More people banking with their mobiles than PCs
Mobile Web, ecommerce, online media business | (3)
According to respected market research organisation World Wide Worx, the number of people banking from their cellphones has exceeded that of people banking from their PCs in South Africa. More than a quarter of bank customers are turning to their cellphones for services ranging from informational transaction types such as balance enquiries to financial transaction types which include account payments.
This was one of the key findings from the consumer phase of the research company's Mobility 2009 research project. The study was backed by First National Bank (FNB), leaders in cellphone banking in Africa, and Research In Motion (RIM), the company ...
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