Tag Archives: contextual advertising

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

Online advertising: Cautious Optimism

Net Savvy Cautious Optimism In the softest, most understated tone he can muster, Matthew Buckland explains why the local and international online sectors have good reason to be upbeat. I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt very much […]