Which type of network suits your business?
Social media, Social networking, online media business | (1)
Prosumer is one of those horrible words. But it does encapsulate an ethos sweeping through online business today (particularly media), where the audience/readers/viewers/consumers are no longer treated in a passive way but actively brought more into the business or publishing processes. It's also known as crowd sourcing.
To understand exactly what this means, here's a great framework for understanding it. The clever people at the Harvard Business School (HBS) have defined four types of collaboration: open-hierarchical, open-flat, closed-hierarchical and closed-flat. I've been meaning to blog this for a while: It was one of many fascinating things we studied on a short ...
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