Tag Archives: advertising revenue

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

Google slammed, Google praised at newspaper conference

Eamonn Byrne from the World Association of newspapers asked the panel at the last session of this congress: Is partnering with a search engine a good idea? The media industry have two main issues with Google. (1) They believe that Google is unfairly using and profiting off publisher’s content. Hence the arrival of the Automated […]

The media should take note of bloggers

It’s been easy for some to dismiss the blogosphere as a fringe publishing phenomenon. Publishers, who have had a monopoly on mainstream publishing since the invention of the printing press, don’t react terribly well to competition – especially competition they can’t really get a handle on. In the wood-panelled offices on the 78th floor, you […]

'Beware the power of social media'

This popped into my inbox this afternoon. I know Jovan Regasek well and have big respect for the man, ITWeb and the other publications his company puts out. For those of you wondering, ITWeb survived full on through the dot.bomb crash and was one of the few online publications that actually gave rise to various […]

Of blogs & publishers

Did this interview with Colin Daniels, who is to present at the IFRA conference in Vienna later this year. He wanted to know about www.blogmark.co.za our rather basic blog-cum-forum open source system we run. • When was Blogmark started? About two years ago.   • What was the motivation behind creating a public blogging platform […]

The people have written

Now South Africa has its own citizen journalism website in Johnnic’s commendable reporter.co.za The relentless pace of technology is turning everyone into citizen reporters. Anyone with a cellphone camera is a potential citizen photographer. Anyone with a blog is a potential citizen reporter or columnist.   Citizen journalists both collaborate and compete with established media. […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

South African online media 'comes of age'

Here is some exciting new findings from research commissioned by the local Online Publisher’s Association. It was conducted by Arthur Goldstuck, who is an independent ICT analyst in South Africa who found that it took South Africa’s online publishing industry nine years, from 1994 to 2003, to grow to the R60-million revenue mark, yet it is set to treble that amount in the subsequent three years. “It’s looking very positive for online advertising – a medium that has finally come of age,” said Arthur Goldstuck, MD of World Wide Worx. “But this phenomenal growth masks the fact that the numbers would be far higher if the advertising industry woke up to the potential of the medium.”

The internet goes from free to fee

If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites

Why we love and hate Google

net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s biggest search engine. Google is getting bigger and scarier everyday, or as Wired magazine puts it, going from “guerrilla startup to 800-pound gorilla”. Now that Google appears to be making a […]

Dot.boom, dot.bomb, dot.reality

Dot.boom, dot.bomb, dot.reality During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the […]

Online advertising: Cautious Optimism

Net Savvy Cautious Optimism In the softest, most understated tone he can muster, Matthew Buckland explains why the local and international online sectors have good reason to be upbeat. I’ve always wondered where the gazillions in online advertising revenue went. If the pundits and their skyward-pointing graphs were to be believed, I doubt very much […]

Google ads fuel dot.com recovery

Net Savvy New generation web ad fuels dot.com recovery In case you were one of the billions who thought Google was just a search engine, think again. It’s so much more. It is one of the most sophisticated, targeted network advertising agencies on the net or anywhere. Those seemingly innocuous text ads that have been […]

Blogs from Beyond the Printed word Madrid Online publishing conference

Did these late from Tegel Airport on my way back to South Africa. (Third time in two weeks I find myself wiling away my time at this nasty airport). Day 2 was a much better day for the conference, with stronger speakers. I was actually blown away with some of the talks and the enthusiasm […]