Tag Archives: advertising perspective

Navigation for your site: The case for new M&G Online

For the new Mail & Guardian Online that we are launching later next month we’ve had quite a few discussions and workshops about the navigation. It was a unanimous decision early on that we would opt for a top nav, discarding the left nav we currently have, which we feel is outdated and cluttered. We’ve […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

One million SA broadband users by 2009?

At KUGM Online Marketing conference in Rosebank Rudolph Muller from that excellent South African website, My Adsl, reckons there will be one-million broadbrand connections by 2009. It’s a figure way over the predictions we are used to hearing. Arthur Goldstuck reckons there will be 277 000 broadband users by the end of 2006, which is […]

Believe in the Berliner

Now the NY Times is a great newspaper. For buck a day (I’m talkin’ like a New Yorker now) its awesome value and i’ve bought it every day while here. It’s in the Berliner format — and it is by far the dominant newspaper here. SA’s broadasheets should consider converting — a broadsheet is just […]