Tag Archives: advertising models

Blogging @ Digital Citizen's Indaba and Rat Convergence

I’m at the Digital Citizen’s Indaba (DCI) and the Highway Africa Conference in Grahamstown. I’ll be presenting thoughts on the “business of the web” — issues of making revenue from blogs and websites. Of course, deriving revenue from your blog and your website is the burning issue, especially if this is your primary income. It’s […]

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Is Google a monster?

On Poynter emedia tidbits on which I am a fellow contributor, the big question is asked of the dot.com mega success story, Google: “Can someone please step up and say we’re facing a monster?” It goes on, referring to the Google Youtube acquisition: “As Google continues to grow, it has shown some stripes that clash […]

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little bit stupider for the rest […]