Tag Archives: advertising model

Web predictions for the new year

We may be in the throes of a global financial crisis, but that doesn’t mean we won’t see innovation on the web. In fact, leading trend analysis blog Read Write Web reminds us of the old cliché that “tech innovation thrives in times of recession”. Tight economic conditions incubate intense creative and lateral thought, because […]

Online media, platforms, innovation and advertising

Just did this interview with a publication. Thought I’d publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It’s time to move on from using words like “cannabalise” and “steal” with reference to the […]

Business of online media and blogosphere

At the Digital Citizen’s Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger and working as a media professional at the M&G Online. Banner ads in online media are still relatively unsophisticated. The problem is that most online advertising models on media still resemble […]

Online ‘permanence’

Imagine a world where you could actively sell advertising on archived content. Well, it’s here. Content on a website should never die. Never, ever. To delete content on a website is a waste. Online articles and their links should be permanent. In the world of the dead tree, articles have limited lifespans. You read your paper, then it’s used to wrap fish and chips, is thrown in the rubbish bin, or lives a lonely life of obscurity in some dusty library archive….

It’s about branding, stupid

Online advertising is not only about clicks, leads and acquisitions… branding is important too. There are a number of competing online advertising models on the net. By far the most dominant one used by online publishers is the Cost-per-Thousand (CPM) model. CPM is the closest online advertising gets to advertising in traditional media. The advertiser pays in advance to place an advert that will be displayed to the website’s readership base, which should generate return on investment. Through the campaign there will be branding for the advertiser, click-throughs on the advert, leads and hopefully acquisition of the product. Everyone’s happy?

Battle of the business sites

Websites that report on financial news and information were always going to crack it online. The web is the perfect medium for delivering up-to-the-minute financial news and data. Moreover, the LSM of the average business news reader matches that of the online reader: Both are high. The five biggest consumer-focused business sites, reporting on general financial news in South Africa, are engaged in a tussle to capture a bigger share of this lucrative reader and advertising market….

Is Google a monster?

On Poynter emedia tidbits on which I am a fellow contributor, the big question is asked of the dot.com mega success story, Google: “Can someone please step up and say we’re facing a monster?” It goes on, referring to the Google Youtube acquisition: “As Google continues to grow, it has shown some stripes that clash […]

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now spend more time on the Internet than watching television. The report, carried by news agency AFP in March this year, showed that British Internet users spend an average of 164 minutes […]

The internet goes from free to fee

If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites

Why we love and hate Google

net savvy Why we love and hate Google Local online publishers need to keep an eye on Google Publishers love and hate the world’s biggest search engine. Google is getting bigger and scarier everyday, or as Wired magazine puts it, going from “guerrilla startup to 800-pound gorilla”. Now that Google appears to be making a […]

Web 2.0 a Poo Sandwich?

net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A well-known blogger wrote that whenever he hears the phrase “Web 2.0” he feels a little bit stupider for the rest […]

International traffic on local websites: Name in Lights

net savvy Name in Lights On Google’s news page recently, Matthew Buckland saw the name of East London’s Dispatch Online above some world famous brands. But could they cash in on it? The other day I saw a story from East London’s Daily Dispatch website, Dispatch Online, highlighted on Google’s news site. It was up […]

Online advertising: Behind the Growth

Net Savvy Behind the Growth If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank. case study. A greater number of companies are starting to allocate bigger portions of their advertising spend to this thing called the internet. […]

Google ads fuel dot.com recovery

Net Savvy New generation web ad fuels dot.com recovery In case you were one of the billions who thought Google was just a search engine, think again. It’s so much more. It is one of the most sophisticated, targeted network advertising agencies on the net or anywhere. Those seemingly innocuous text ads that have been […]