Tag Archives: ADSL

Despite broadband growth, SA internet grows marginally – Goldstuck

Arthur Goldstuck’s new research at first glance appears to be at odds with the recent statement Nielsen//Netratings issued that internet growth in South Africa is “exploding”, based on the local and international growth of the top 30 OPA sites in the country. The Nielsen figures are independent, audited statistics that show that the major sites […]

SA's online newspapers set to grow

Francois Nel from the For the Media blog pointed me towards his blog recently (pretty good, I must say). This post in particular caught my eye. He broadly examines why online newspapers in South Africa are not cracking it, compared to their world counterparts. For Francois — it’s down to leadership: It is, I would […]

Online is no ‘threat’

It’s time to leave the dark ages. The traditional advertising and media industry needs to see the potential of online or get left behind. This sentiment comes from a survey conducted independently by respected technology analyst Arthur Goldstuck for the Online Publishers Association.   It finds that there is a general lack of awareness within […]

Roll on broadband

from my column in the media, called net savvy If a survey by search engine Google is to be believed, the British apparently now spend more time on the Internet than watching television. The report, carried by news agency AFP in March this year, showed that British Internet users spend an average of 164 minutes […]

Print vs Online: Interview with Marketing Mix

Just did this interview with Marketing Mix on the (yawn) print vs online debate…

What is your opinion on the general attitude of the newspaper industry towards the merging of online and print?

How far is SA behind (in general) when it comes to combining online and print?

What ‘cool’ things do you have on the M&G site that no one else does, and how are the ‘cool’ things working out – are people using RSS feeds etc, for example?

What are the problems/challenges facing publishers that actually want to embrace online?

Should SA publishers be worried about online? Is it a threat?

What is hampering the real growth of online at the moment?

How long do you think we have until online starts eating into circulation/ad revenue the way it has in the US and UK?

What are the next steps in terms of technology and integrating print and online that publishers need to embrace and use?

How can an online presence be using for success brand-building both for the newspaper itself as well as advertising clients?

Has online revenue started to make a positive impact on the overall bottom line?

Are clients and ad agencies geared for an online presence? If no, what needs to be done (by all parties) to ensure online ad revenue success?

What are the differences between having a print publication and an online site – ie what do publishers/journalists need to learn and understand about online in order to meet consumer expectations?

What is your opinion on citizen journalism and its part?

What do you do about premium news (subscribing mostly?) as most people won’t pay for the privilege esp as they can normally find the stories elsewhere on the internet? But how viable is free content?

Is there a threat yet to classifieds (print and online) from sites such as craigslist, and how do you combat this?

Answers over the page…..

SA online media industry "surging"

Quite a nice article in Business Report, we issued via the OPA about “Online advertising surges”… our quarterly traffic release got covered in quite a bit of media, especially traditional media… which suggests to me that online is quite the hot topic at the moment… It’s no secret that after being one of the pioneer […]

One million SA broadband users by 2009?

At KUGM Online Marketing conference in Rosebank Rudolph Muller from that excellent South African website, My Adsl, reckons there will be one-million broadbrand connections by 2009. It’s a figure way over the predictions we are used to hearing. Arthur Goldstuck reckons there will be 277 000 broadband users by the end of 2006, which is […]

Dot.boom, dot.bomb, dot.reality

Dot.boom, dot.bomb, dot.reality During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball tables. The pimply dot.com kids were ushering in a new economy built around the internet and showing the […]