Just when the web was starting to get boring: Along came Nadia van der Merwe. Nadia’s video proclaiming herself to be a lingerie model-come-social media rockstar instantly went viral. It was a funny video, but also well put together.
The world is a cynical place, and you’ll find cynicism with an extra bit of nastiness and cliquishness in this small, self-promoting world people occupy when they refer to the social media and digital marketing “scene”. Naturally, then, Nadia’s blog and video was met with some derision on the twittersphere in particular. Have to admit that I initially didn’t know whether this was truth or fiction, incorrectly surmising (in part because the video was so well put together) that this may be another Bolton De Venter.
Nadia has succeeded
So here’s another take on it: Nadia has succeeded. She’s attracted attention, she’s captured imagination, she took initiative, she stood out, she was honest, sincere — and she went viral. People are blogging about her (I can’t be the only one), many want to meet her. Her words have become a self-fulfilling prophecy: She’s already that rockstar she talks about in her video. All publicity is good publicity. I’m surprised that Nadia removed her video and posts (possibly due to the criticism?). I think she should re-instate them and stand by them: They’re great.
Nadia should take the criticism in good humour, in tongue-in-cheek, and learn from the constructive criticism — and continue to be herself. The video may be a bit earnest, but well put together and funny. She’s created her own social media phenomenon. My advice for Nadia is to ride the wave and go with it, maybe adding a touch more subtlety in the future. And then take things to the next level. Harness what you’ve created. Well done.