Here’s an edited presentation I did a while ago on mobile strategy at 20FourLabs.com. If you’re not a handset maker, a mobile operator or MXIT, then you face some tough challenges in the mobile web environment. The business environment of the mobile web is dominated by a few proprietary players and is not open season like the desktop web. It means your approach needs to be different and involve heavy business development if you want to see big numbers.
The presentation covers the basics, and then looks at the latest bit of buzz: Augmented Reality (AR). It’s a technology using your cellphone’s magnetometer and GPS that nestles neatly inbetween virtual internet worlds (eg: Second Life) and the internet as we know it via the browser. It sees the web as a data layer over reality, helping us understand and interpret. Most examples you see now are crude, but the potential is simply astounding.