Mobile strategy for publishers

Here’s an edited presentation I did a while ago on mobile strategy at If you’re not a handset maker, a mobile operator or MXIT, then you face some tough challenges in the mobile web environment. The business environment of the mobile web is dominated by a few proprietary players and is not open season like the desktop web. It means your approach needs to be different and involve heavy business development if you want to see big numbers.

The presentation covers the basics, and then looks at the latest bit of buzz: Augmented Reality (AR). It’s a technology using your cellphone’s magnetometer and GPS that nestles neatly inbetween virtual internet worlds (eg: Second Life) and the internet as we know it via the browser. It sees the web as a data layer over reality, helping us understand and interpret. Most examples you see now are crude, but the potential is simply astounding.

Comments (4)

  1. Nice, seen this already but the updated version is cool2.

    Have you seen facebook stats?

    Also nice to see international mobile site stats…

    See @Amabacha reporting from Nokia World Conference 09

    “South Africa mentioned as one of the most active countries for Facebook mobile users #nw09”

    Anyway, the future is mobile, and the nice thing is one doesn’t have to be a rocket scientist to figure it out.

    Thursday, September 3, 2009 at 2:47 pm #
  2. Sorry forget to add,

    “…and the nice thing is one doesn’t have to be a rocket scientist to figure it out…” but just how to monetize it 😉

    Thursday, September 3, 2009 at 2:50 pm #
  3. r4 kaarten wrote::

    Hi all…
    I am playing games on pc and i like to know more about mobile…
    I like this article because it’s provide lot’s of fun and knowledge…

    Friday, September 4, 2009 at 8:45 am #
  4. Kat wrote::

    I find this fascinating, and would love to read more about how people are using mobiles in SA at the moment. I’ve often heard that the numbers are high – but I’m interested in finding out a bit more about current habits – when do people read online and how long is the length of content they’ll pay attention to for example? Do you have any insight into whether feature pieces would have an audience over mobile?

    Tuesday, September 8, 2009 at 5:30 pm #