Stylin' through the mother city with Audi

Big up to Joe Botha and Chris Rawlinson (aka I did an “advanced” driving course) for putting this fun shindig together. The idea was to drive a variety of Audis (a Q5, A4, A6, TT, R8 to be precise) across beautiful Cape Town, with a social media twist. It was to be tweeted, blogged, Facebooked, Flickred and whatevered. Swapping cars along the way, we started off at Audi Centre Cape Town in the city centre, then to Constantia Village, and then to Noordhoek where we met up with former Springbok Bob Skinstad at The Toad (his bar), back through Hout Bay, Llandudno, ending at Mouille point. I believe this may happen again. And I certainly recommend it!

The fact that there were fast, shiny cars had nothing to do with my participation: I was interested in being part of a social media junket using non-traditional methods to advertise and PR themselves. Ok, I lie — it was a bit of both. For me this is a great example of a company opening its doors to new methods of marketing, rather than just going the traditional advertising route. Will be interesting to gauge the return on investment.

Pics of the day below (excuse the quality, was on my iPhone):
mainpic

Comments (3)

  1. Joe wrote::

    4/5 on the cars list..

    Q5 2.0T, A4 2.0T, A5 3.0TDI, TT Roadster 2.0T and R8 V8.

    Monday, July 27, 2009 at 10:51 pm #
  2. Awesome – next road trip I’ll get the pics with my CANON 😉

    Thursday, July 30, 2009 at 10:22 am #
  3. griffin wrote::

    I wanna do this too! Dammit!

    Thursday, July 30, 2009 at 1:53 pm #

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