We’ve just added technorati and del.icio.us to the Mail & Guardian Online. I see we are also ranked 152 out of the 40.7 million sites in Technorati, which is nice. The M&G Online is one of South Africa’s leading online publishers, credited as the first online newspaper on the continent.
For those who don’t know what all this is about (you know who you are) — it’ll allow users and bloggers to see who in the blogosphere is linking to Mail & Guardian Online as a site, and particular articles we publish on the site. The idea is to start a dialogue with bloggers and encourage community around the M&G Online — hopefully to encourage bloggers to blog our site more. Blogs are, without doubt, a key driver of traffic for us. I’m not one for jumping head first into the latest trends, but this — as far as I am concerned — is a big part of the future of the net. Really.
I saw Dave Sifry, the Technorati founder, speak at the We Media conference in London this year, where I was also on a panel speaking (about New Media here). Was impressed by the man. If I recall he got into a heated exchange with some provocative old media type while on his panel. Was funny to watch. And good for him.
It’s phase 1 of the implementation which is fairly rudimentary. Next phase we’ll add a bit more customisation in an M&G Online template after working with the dev team at Technorati.
Check it out for yourself and tell me what you think. (The technorati links are at the bottom of the article pages)
Here is an article you can try out: Mugabe donates computers ahead of by-election