Technorati founder David Sifry appealed to the We Media conference in London at Reuters to put the blogger versus big media issue “to rest”. He says we need each other! I agree with him.

Bloggers need big media and big media needs bloggers. YES! why is it a case of either or. This is the information highway for crying in a bucket. It can accommodate lots of different information forms, citizen journalism, traditional journalism — you name it. They need each other and can co-exist with each other, sometimes they are even the same thing.

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