Technorati founder David Sifry appeals for sanity

Technorati founder David Sifry appealed to the We Media conference in London at Reuters to put the blogger versus big media issue “to rest”. He says we need each other! I agree with him.

Bloggers need big media and big media needs bloggers. YES! why is it a case of either or. This is the information highway for crying in a bucket. It can accommodate lots of different information forms, citizen journalism, traditional journalism — you name it. They need each other and can co-exist with each other, sometimes they are even the same thing.