Where they're clicking: Heat map of 24.com homepage

Below is a heatmap of the 24.com homepage, as analysed by Tim Gregory who is production manager at 24.com. He ran the page through Click Density, with some interesting results…

Comments (2)

  1. John Miller wrote::

    Hi Matthew,

    Great blog, thanks for the input.

    Just a comment (or suggestion) on the heat map above – i know its not your original work but….

    Wouldn’t it be better to show the “heat” as towers or spikes rather than the plain use of colour? Would make the data visualisation much more readable and conclusions can be drawn easier.

    Just a thought

    Thursday, September 11, 2008 at 8:39 am #
  2. JBagley wrote::

    One thing I can tell you from this heatmap are that banners are DEAD. Then again, you knew this already. 🙂

    Thursday, September 11, 2008 at 2:06 pm #

Trackbacks/Pingbacks (2)

  1. Mirar los clicks - Amphibia on Thursday, September 11, 2008 at 4:09 pm

    […] lo vi en lo de Matthew Buckland, y como bien le indica un comentarista, si algo se desprende de este “Heat map” es que […]

  2. Cosme Fulanito » Blog Archive » Mira los clicks on Wednesday, September 24, 2008 at 2:57 pm

    […] lo vi en lo de Matthew Buckland, y como bien le indica un comentarista, si algo se desprende de este “Heat map” es que los […]