Below is a heatmap of the 24.com homepage, as analysed by Tim Gregory who is production manager at 24.com. He ran the page through Click Density, with some interesting results…

4 Responses to “Where they're clicking: Heat map of 24.com homepage”
  1. […] lo vi en lo de Matthew Buckland, y como bien le indica un comentarista, si algo se desprende de este “Heat map” es que los […]

  2. […] lo vi en lo de Matthew Buckland, y como bien le indica un comentarista, si algo se desprende de este “Heat map” es que […]

  3. One thing I can tell you from this heatmap are that banners are DEAD. Then again, you knew this already. :-)

  4. Hi Matthew,

    Great blog, thanks for the input.

    Just a comment (or suggestion) on the heat map above – i know its not your original work but….

    Wouldn’t it be better to show the “heat” as towers or spikes rather than the plain use of colour? Would make the data visualisation much more readable and conclusions can be drawn easier.

    Just a thought

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