What makes blogging so powerful is how it harnesses the “network effect” of the internet. You don’t just publish a piece and leave it at that. Your piece is a collection of links that refer people to other blogs and sites, thereby creating audience for other bloggers and also building audience for yourself.
So, to demonstrate: I link to mikestopforth.com or nicharalambous.com, they get the ping, which prompts them to pop over to this post to see what I’m saying about them. They will then possibly comment on this post. (Comment guys! Prove I’m right!). I’ve networked with my bloggers and created audience. That’s the “social” part of why blogs are regarded as “social media”.
So here’s the thing. Podcasts and vodcasts are a form of multi-media blogging. They are, however, missing that vital ingredient that makes text blogging powerful: they can’t link. You can spell a link out, but it’s not the same — is it?
I know Google have been looking into making Videos and podcasts searchable — ie an automatic and accurate way of transmuting audio and perhaps visuals into text somehow. We’re venturing into the semantic domain and a world of artificial intelligence, but perhaps this would solve the linking issue? Perhaps podcast RSS should come with specific link categories, which would perform the same function as a link in a blog. Perhaps You Tube should show a clickable link with the video as it’s mentioned on the clip.
File away. File #13.