What makes blogging so powerful is how it harnesses the “network effect” of the internet. You don’t just publish a piece and leave it at that. Your piece is a collection of links that refer people to other blogs and sites, thereby creating audience for other bloggers and also building audience for yourself.

So, to demonstrate: I link to mikestopforth.com or nicharalambous.com, they get the ping, which prompts them to pop over to this post to see what I’m saying about them. They will then possibly comment on this post. (Comment guys! Prove I’m right!). I’ve networked with my bloggers and created audience. That’s the “social” part of why blogs are regarded as “social media”.

So here’s the thing. Podcasts and vodcasts are a form of multi-media blogging. They are, however, missing that vital ingredient that makes text blogging powerful: they can’t link. You can spell a link out, but it’s not the same — is it?

I know Google have been looking into making Videos and podcasts searchable — ie an automatic and accurate way of transmuting audio and perhaps visuals into text somehow. We’re venturing into the semantic domain and a world of artificial intelligence, but perhaps this would solve the linking issue? Perhaps podcast RSS should come with specific link categories, which would perform the same function as a link in a blog. Perhaps You Tube should show a clickable link with the video as it’s mentioned on the clip.

File away. File #13.

8 Responses to “Crazy thought #1028: Links in podcasts and video”
  1. […] – bookmarked by 5 members originally found by g4z69 on 2008-12-21 Crazy thought #1028: Links in podcasts and video http://www.matthewbuckland.com/?p=479 – bookmarked by 4 members originally found by adamcr on […]

  2. @Peterhd — tks for the link…will check it out

  3. It used to be that in QTVR’s one could create ‘hotspots’ which were links and I think in Quicktime one could create links in a similar fashion. Using QT and MS windows media embedded you can script to automatically open links so I would imagine you could also just script it to present the links for opening.

    On what is a bit of a tangent there is one I have been following for a while now which I feel is going to pop up from under the radar at some stage Annodex ‘Open standards for annotating and indexing networked media’. Its pretty deep geek still though.

  4. haha knew i would see you here nic and mike. Thanks for proving my point :-)

    @Mike — tagging in video and audio does come close…

  5. I think tags and tagging are as close as we’ve come to being able to ‘link’ and cross-reference images, audio and video, but nothing has qute captured that networked potency of hypertext.

    This was my primary criticism of seesmic.com – not being able to link in my videos like i could in Twitter or Plurk frustrated me endlessly…

  6. Did someone stroke my ego?

  7. Never fear Matt! Pingbacks never fail!

  8. I know from back in my days of using iTunes that Apple (and anyone else) adds links to it’s podcasts (not sure about the videos though) so that the user could click through to what they where talking about… I seem to remember it being used most effectively during the new music tuesday podcast – the album art would change to the song they where talking about and one could click it to go and download the song.

    So maybe that just needs to become a standard feature across the board :)

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