Google News secrets "exposed"

Many publishers that have signed up to Google News, probably now the world’s largest news aggregator, have instantly (ie results within a day) doubled their traffic. We are not talking about traffic off a low base either. That is how important Google news is as a traffic provider to organisations. So, it’s with interest that I read on the Google News blog about some of the theories surrounding ranking on Google news. Hardly a revelation, but interesting none-the-less:

  • Having an image next to your article improves your ranking MYTH
  • Updating an article after posting it will create problems with Google News TRUE
  • Timing the publication of your article improves your article ranking MYTH
  • Articles that are just images or video won’t be included TRUE
  • Publishing a sitemap helps my rankings MYTH
  • Redesigning my site may affect my coverage in Google News TRUE
  • If I put AdSense on my site, my article rankings will improve MYTH

More explanation here. Thanks to Gal Arav of for pointing me to this.