Mlogging: (p. m’lŏgging); n. A Mlog: to write entries in, add material to, or maintain a weblog, that is part of formal media, and edited by a media worker, often by an editor.

As much as I hate new definitions (web 3.0, anyone?), we need new words to describe new features of the online and digital revolution. So bear with me here. The creation of Thoughtleader (the M&G’s blogging platform) has created a different animal in the blog/media world. It’s a blog-media hybrid. It’s a blog in format and perhaps a bit in style too — yet a crucial difference is that it is edited subbed, much like a columnist is in a media publication. So it’s somewhere in between, are they Mloggers?

2 Responses to “Mlogging: Definition attempt #1”
  1. yeah most of these new terms don’t quite role off the tongue… vlogging is another nasty

  2. It’s a tricky one. I think the M sound of “Mlogging” makes it seem closely related to mobile and also too close to “moblogging”, which Thought Leader is definitely not. I quite liked the rather inelegant “edlogging” – which I thought might imply “editorial” as well as material which is “edited”. But it looks like it is already taken by education…

Comments are closed.