Mlogging: (p. m’lŏgging); n. A Mlog: to write entries in, add material to, or maintain a weblog, that is part of formal media, and edited by a media worker, often by an editor.
As much as I hate new definitions (web 3.0, anyone?), we need new words to describe new features of the online and digital revolution. So bear with me here. The creation of Thoughtleader (the M&G’s blogging platform) has created a different animal in the blog/media world. It’s a blog-media hybrid. It’s a blog in format and perhaps a bit in style too — yet a crucial difference is that it is edited subbed, much like a columnist is in a media publication. So it’s somewhere in between, are they Mloggers?