This is the presentation, below, I did at Ifra’s Beyond the Printed Word in Dublin. It’s some case studies on Media 2.0 at the Mail & Guardian Online. I also have a transcript of it which I’ll publish here at a later stage.

So far quite a bit of the conference seems to be focused on yougeesee (don’t you just hate the term “User Generated Content” (UGC)? Can’t we call it something else?). The focus has been largely about strategies on how to “control” and moderate the content. And I know media is often criticised for being control freaks, wanting to control and moderate its content and this raises the ire of many bloggers… but let’s be realistic, search your feelings Luke — there has to be some kind of control and moderation. Even Wikipedia, the poster child of user generated content, has controls in place in the form of an elite group of registered users that moderate user submissions, monitor a watch-list of some of the popular and controversial posts, and keep an eye on the serial vandals.

5 Responses to “Media 2.0: Case studies”
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  2. Thanks for the comments, guys. Transcript soon. Just gotta clean it up.

  3. Excellent presentation. Well done Matt!

  4. Looks like a great presentation Mathew. I’ll look forward to the transcript.

  5. […] Ifra’s digital publishing conference, Beyond the Printed Word, began yesterday in Dublin, Ireland, and concludes today. “Connecting with the digital consumer” is the motto of this 15th international conference, which is being attended by more than 400 new media experts from approximately 40 countries. South African representation includes Elan Lohmann, publisher of News24.com (joint chair); Matthew Buckland, GM of the Mail & Guardian Online (speaker),  and Colin Daniels, digital business development manager at Johncom – who have all been blogging about their Irish trip.  […]

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