South African blog aggregator Amatomu.com as of today clocked over one-million clickthroughs back to the local blogosphere. We started tracking the clickthroughs around about the beginning of April, so the million clickthroughs have been generated in a period of about four months. Amatomu has been running for about five months since March 2007. Amatomu is now tracking around 120 000 daily combined blog page impressions, which is about the equivalent of a mid-sized traditional online publisher in local terms.
It will be interesting to hear from bloggers where Amatomu features in their blog traffic referrer lists. There is a “nofollow” tag on all the amalinks, so to some extent this should prevent search engines from distorting the clickthrough numbers. (UPDATE: Rob has corrected me on this point below). The clickthrough stat for us is the stat that is paramount. The point of amatomu.com is not to horde traffic ala web 1.0 style but to send traffic out to its community: the blogosphere.