Arthur Goldstuck’s new research at first glance appears to be at odds with the recent statement Nielsen//Netratings issued that internet growth in South Africa is “exploding”, based on the local and international growth of the top 30 OPA sites in the country. The Nielsen figures are independent, audited statistics that show that the major sites in this country are experiencing increased usership, but they are a sample (albeit a very large one) of what is going on in South Africa’s internet.

It is also hard to believe that broadband use has not resulted in increased internet access, but Goldstuck’s assertion that this growth in broadband could be at the expense of dial-up users is plausible. It means that increased broadband useage is as a result of dial-up conversions as opposed to new users per se. The main effect of broadband is that it does change internet consumption patterns by increasing internet activity: people spend more time online and visit more sites. That may explain why the major websites in the country are soaring despite Goldstuck’s report that internet in the country is seeing slower than expected growth.

But it’s also hard to believe we haven’t seen more internet growth in the face of increased internet usership via mobile phones which have very high penetration. Yes connectivity even here is pricy and sometimes a shlep to set up on your phone which needs to be a mid-to-high range phone to access the net, but I think it opens up the lower LSMs to the internet and should be increasing connectivity growth in general. I am not sure if this was included in Goldstuck’s study and I don’t see mention of this. But I would consider this internet useage, even though via a phone.

We also know that internet penetration is low — and that is a wider issue of socio-economics in South Africa, but even with a low penetration (8% according to Goldstuck) which is below the country’s potential, I think it’s a substantial market. In fact, if you want to look at it in a world context, it’s about the entire population of Ireland. But maybe I could be accused of a “glass half-full” approach to this.

From Goldstuck:

The number of South Africans with access to the Internet will grow by little more than 3% in 2007, despite massive growth in broadband connectivity.

This is the key finding of the “Internet Access in SA 2007” study, announced today by World Wide Worx. The study shows that a total of 3.85-million people in South Africa – a mere 8% of the population, or 1 in 12 people – will have access to the Internet by the end of 2007.

“Despite the dramatic rise of broadband usage, this is the slowest growth we’ve seen in overall user numbers since the arrival of the Internet in South Africa,” says World Wide Worx managing director Arthur Goldstuck, who has been tracking the Internet market since 1993.

The study reveals that there will be more than 800,000 broadband subscriber accounts active in South Africa at the end of this year. However, these represent only 650,000 unique users, or separate individuals. And, of these, a third also use another form of connectivity.

“The harsh reality is that broadband has not yet made a major impact on overall connectivity numbers, even while dramatically increasing the usage of those who are already connected,” says Goldstuck. “The majority of broadband users are simply migrating up the connectivity food chain, from dial-up to broadband. So, while the haves get more, the have-nots remain locked out.”

To emphasise this point, the number of dial-up users is falling dramatically this year, dropping by 122,000 users, and falling below the million mark for the first time since 2001.

While this can be partly attributed to the growth of broadband within the dial-up user base, it also reveals the limited extent to which new users are coming on board at the entry level. It is clear, says Goldstuck, that the high cost of local calls – the single Telkom usage rate that is not coming down in price in August – is a major obstacle to Internet connectivity for the unconnected.

“Add to that the fact that line rental is in fact going up in price, placing yet another limit on the growth of fixed lines, and you have a no-win situation for the mass market,” says Goldstuck.

This makes Telkom both the villain and the hero of Internet connectivity in South Africa, the report states. Telkom’s ADSL offering has been the main driver of broadband adoption in South Africa for the last four years. While it is expected to be overtaken by MTN and Vodacom’s 3G mobile broadband by the end of 2007 in number of connections, it will continue to be the principal form of connectivity for most broadband users until at least 2009. Many of these will use 3G as a backup connection or for use when out of the office or home.

The study shows that the only broadband offering attracting large numbers of new users, rather than upgrading existing users, is iBurst, the wireless broadband service from WBS. Until now the growth of iBurst has been held back by availability, but through its relationship with Vodacom it is expected to make a dramatic impact over the next two years.

Vodacom’s own pending new ISP, Neotel’s offerings expected in the coming months, and the effect of metropolitan city councils offering wireless broadband, have not been included in projections or expectations of growth for 2007 and 2008, due to the presently undefined nature of these offerings, says Goldstuck. However, he sees these as major interventions in connectivity growth and experience.

“The entry of these major players into Internet services has to make a massive impact,” he says.”Far too much is being invested in their infrastructure for them not to make a difference. By 2010 we can expect to see a substantially altered connectivity landscape. But certainly not in 2007.”

3 Responses to “Despite broadband growth, SA internet grows marginally – Goldstuck”
  1. Matt, get hold of me Dude! We need to talk!

    :)

    Jason

  2. Is it any wonder with a telecoms company that does it’s utmost to try and milk the South African public?

    Get the facts here: http://www.hellkom.co.za

  3. Your assumptions with regard to Users vs Usage are 100% correct. World Wide Worx has been arguing for the past year, at conferences, in articles and in interviews, that we can expect an explosion in Internet usage in 2007 and 2008 due to a combination of broadband and what we call the Experience Curve. The Experience Curve shows that, the longer people are online, the more confident they become in the medium and their ability to use it. We have seen 5 years online as the level of experience at which the average person people starts getting fully engaged with the Web. By the end of this year, more than 3-million in SA will have been online for more than 5 years, resulting in a boom in usage. From that point of view, the Nielsen findings fully back up our position.

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