New launch: Easy web publishing via Synthasite

Well, well, well. The boys and girls from Incubeta — the PPC marketing company — have been busy. They’ve launched Synthasite. I’m a bit late on this, but hey I was down in Cape Town for the World Association of Papyrus and it kept me busy. Synthasite has already got some good reviews from a couple of major sites around the world, including Mashable and Read/Write web. (The Vinny marketing machine has clicked into gear). It’s great to see more innovation from this South African web company.

They say that “Synthasite is about revolutionising Web Publishing” and that Synthasite is a browser-based, AJAX website construction / mashup tool that allows you to assemble your website from any PC. No more are your applications and files stuck on the office PC. I can see the appeal, especially to those looking to do a simple website quickly and cheaply. I think they are going for the personal website market or small business website market. More complex sites with big budgets will still need to be handmade however. Not sure where their revenue model is: ie charging for the software or maybe finding a way to put Google ads on your site?

I think its nice. It appears they are in direct competition with Google Page Creator. Google’s offering is basic at the moment, and Synthasite seems to outstrip Google in features, but you can bet your bottom dollar there will be more from Google.

Synthasite looks like a winner. No wonder Shuttleworth invested millions in these guys.

Comments (3)

  1. hoover wrote::

    matthew: are you actually being serious with this ‘review’? have you seen the app? it looks like a bad wysiwyg editor from the late nineties meets a couple of rounded corners. then, have you tried making the app work? just because you can make something drag-and-drop doesn’t mean you should.

    erm, maybe you should consider thinking before you review something. instead it seems you are trying to gain favour with vinny/incubeta/shuttleworth etc.

    Thursday, June 14, 2007 at 4:26 pm #
  2. matt wrote::

    @ Hoover… this was more of an announcement and review of the concept than an in-depth review — and I don’t pretend that it is anything else other than this. I think the concept is great. And maybe I’ll review it in more detail at a later date…

    My impression is that you dislike the product? Have you used it? I could be mistaken, but the impression I get from your post is that you haven’t?

    And on your last point — I don’t need to curry favour with anyone, least of all the subjects of the story. I can assure you, that won’t be happening here.

    Thursday, June 14, 2007 at 4:47 pm #
  3. Viding wrote::

    Оболденный блог, неплохо сделали и наполнение отличное. Уважуха.

    Sunday, October 25, 2009 at 1:55 pm #

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  1. » Vinny Lingham: The man to watch in 2008 on Saturday, December 29, 2007 at 5:59 pm

    […] When I first blogged about Synthasite a while back, I hadn’t used it much and admittedly was moderately impressed by the interface and concept. There are many browser-based applications for website and blog engines out there, so what made this any different? […]