One of the world’s biggest news websites, The Guardian Unlimited, has just relaunched with a new look and feel. The new design seems to be limited mostly to the homepage and not to the articles which continue to look pretty much the way they did before. I find that strange. Maybe they are planning to roll out the new design across the site in a gradual process?

The new frontpage design is in wide-format, roomier and has more multimedia features. There is also a prominent spot for blogs from their closed blogging platform, “Comment is Free”. It looks slick.

Guardian


(Thanks Derek Abdinor)

5 Responses to “Guardian Unlimited launches new site”
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  3. Hey Phil — didn’t know Flow was involved… so they are deliberately rolling it out gradually then…

    Also love the rollover captions… re: your question — it is a busy site — but I think news sites are by their nature busy. On the Guardian site — you can clearly see which are the main stories, where the lead story vs the peripheral stuff, and it is presented well. I think its actually quite clean by news site standards…

    I wonder if the issue with the ads also has something to do with the unique way in which Guardian Newspapers Limited is run as a business… ie it is run in a trust to safeguard its journalism values from commercial pressures etc. And I’m not sure if there is as much pressure on the Guardian Unlimited to be run as a profit centre as many other online media sites, which could explain their lack of display ads.

    Agree with you that online advertising is still a crude hit-and-miss affair in many ways and more sophisticated models await us, but I think the days of the banner ad (meaning all graphic ads) are far from over…

  4. There’s one other vital thing to add.

    Or should I say “ad?”

    We were blown away with glee when GU decided no to put banner ads on its homepage. It’s an inspired decision from a user experience point of view. It’s driven by an increasingly intellgent attitude to banner advertising in the UK market – but I think GU are leading the way! There’s a twist to the tail too. Regular visitors to the page will see how things develop.

  5. Yes. Guardian Unlimited are doing a grdaual rollout of their new design.

    I’ve been (very loosely) involved in the project (via Flow). They started by redoing the travel site last year, following a user-centred design approach. That went through the roof after the relaunch.

    They’re are addfressing their msot popular sections first. Travel is a biggie, and homepage is pretty much an online institution. They’re working on at least one other major section too.

    How ’bout them rollover caption on the smaller pictures, eh? It might well brilliance.

    Overall – well laid out. But Is there so much stuff that you get decision paralysis? Or is there “somethign for everyone”?

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