IT Web to pay bloggers for content

Jovan Regaseck the founder of IT Web and a man who I very much admire and respect, is quoted by Tectonic as saying: “In a state of madness (perhaps), I decided that we needed a world first. Something never done before.”

It Web says it is going to pay bloggers a generous 10c per page impression for their articles, pictures or video clips for a new site they have launched called My Digital Life. The base, discounted rate for online advertising is around 15c (sometimes 10c per page impression) so the margin must be quite tight for them, unless other sponsorships have been negotiated for the site. Although inevitably they will have more than one ad spot per page.

It’s also interesting to note that it was Jovan who recently published a piece saying ‘Beware of Social Media’ in which he says the media industry “as we know it lives under glass bell. Waiting for the Barbarians to come.”

Tectonic rightly reports that strategies where bloggers are paid for content are not new in South Africa. Johncom’s have been doing this for some time as well as the world famous Oh My News. However what may be different is that My Digital Life combines journalist-generated content with that of news and opinion from readers under one brand.

Regaseck via Tectonic goes on to say:

“Social networks are the hottest property in the dot com universe. MySpace, Facebook, and a host of others are connecting hundreds of millions of people with similar interests. If IT Web is a leader of technology content in South Africa, this next step is not an option for us – it is a must.”

This is a bold and brave experiment from It Web. Will be interesting to see how it all transpires.

Comments (5)

  1. Someone wrote::

    Brilliant initiative, I agree. The only problem I can see is that the email I sent to bounced:

    Delivery to the following recipient failed permanently:

    Technical details of permanent failure:
    PERM_FAILURE: SMTP Error (state 9): 550-“The recipient cannot be verified. Please check all recipients of this
    550 message to verify they are valid.”


    Wednesday, May 9, 2007 at 7:16 pm #
  2. Townboy wrote::

    Hi Someone
    So sorry about this, the e-mail address is….a gremlin in the system…all sorted…thanx for the feedback, Beta phase – all about learning…and improving
    Warm regards

    Thursday, May 10, 2007 at 12:06 pm #
  3. Vaughn wrote::

    But how many page impressions do your articles need to get before they grant you author status? Smart move on their part. Only grant author status if the articles guarantee a profit for both parties.

    Thursday, May 10, 2007 at 12:09 pm #
  4. Townboy wrote::

    That would be another gremlin….

    Thursday, May 10, 2007 at 12:11 pm #
  5. matt wrote::

    very smart

    Thursday, May 10, 2007 at 5:59 pm #

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