The Bullard blog charade

hmmmm… noticed this comment, supposedly by David Bullard, on Vincent’s blog. Got to admit it, my first reaction was that it seems almost contrived and over the top… doesn’t add up for me.

Apology… chance. Just answer one question for me. Are you guys naturally stupid or do you have to get up early in the morning to practice? I’ve checked some of your blogs and s**t they are so boring. OK….maybe I’m boring (very doubtful) but at least I bore 1.5 million high net worth individuals every Sunday and get paid to do so. Watch this Sunday’s print media for more to upset you and celebrate the launch of my blog…..Game on, sharpen up, let me show you how it should be done.

Also, David Bullard hasn’t updated his blog, except for the videos taken by someone else. You’d think he’d have written something by now if it was really his blog? Also the blogroll… contains quite a substantial list of well-known bloggers… where did that come from all of a sudden for someone who has been part of blogger culture for under two days. Is he really blogging? Again, seems contrived and set up in a hurry to further taunt?

So is that really Bullard’s blog? Or is it all a charade? Come on — do you think we were born yesterday? Eish.

Comments (19)

  1. Antowan wrote::

    I must agree, I am starting to doubt his supposed blog too…

    Tuesday, May 8, 2007 at 5:40 pm #
  2. Paul Jacobson wrote::

    The sole purpose of that site and the comments that are starting to appear on blog posts is to fan the flames and further take advantage of the publicity generated by this stunt to drive more traffic to the Sunday Times site.

    Yesterday was a wild day and the bloggers reacted quite forcefully (last time I checked Vincent’s post had 50 comments – jeez Louise!) and all that happened is that Sunday Times received a bucketload of traffic (still waiting for the stats Colin). Whatever is planned for this Sunday is sure to capitalise further on the momentum generated yesterday. One of the ways to put a fire out is to deprive it of oxygen. Maybe it is time to put out this story and let Bullard attack someone else.

    Tuesday, May 8, 2007 at 5:50 pm #
  3. peas on toast wrote::

    I knew journalists and in particular, columnists believe they’re the bees knees after some ego-embellishment on how well they write and how well they were received, but this is insane.

    At first, honestly? I thought Bullard had played his cards well. He derived the response he wanted, the hits on the Sunday Times website went into the thousands and thousands, and he appeared cocky enough to take the heat he knew he’d get. I realise the hobnobs like himself are entitled to a little arrogance.

    But to call people stupid on account of being boring, and in light of his ultra-savvy blog, is too much.

    I’m laughing at him, hard. And no doubt he’s laughing at blogger’s like myself even harder.

    I believe he’s loving the attention, and as he quoted Oscar Wilde “rather people talk about me than none at all,” I believe it’s time to stop talking about the pompous old fart completely.
    His time on the blogosphere should be over.

    Tuesday, May 8, 2007 at 6:03 pm #
  4. Paul, I couldn’t agree with you more. I’m done with Bullard. I’ve had my say and he remains a wanker.

    Tuesday, May 8, 2007 at 6:10 pm #
  5. Eishman wrote::

    So, who was the real winner in this all? David Bullard, obviously. I can’t help but think that the reaction from the blogosphere has fueled the flames. This was the main reason why I made the decision to say nothing on my blog, even though it pretty guaranteed a whole load of extra hits. It was a great move by Bullard, if this blog is his, or if(when) he decides to enter into the blogging fraternity, he is guaranteed instant mass readership, all thanks to the bloggers deriding him!!!

    Tuesday, May 8, 2007 at 9:10 pm #
  6. matt wrote::

    eishman — i agree. I also tried to hold my tongue — although my silence was partly that work had been tying me up lately — but I felt my fingers move towards the keyboard and start typing. they had minds of their own. hard to ignore such a big blog event! I hope however that Bullard eventually annexes his blog and actually starts using it and that I am proven wrong about my current suspicions re: his blog.

    Tuesday, May 8, 2007 at 9:16 pm #
  7. matt wrote::

    – antowan — it’s strange ain’t it. not doing himself much good….

    – paul, peas & justin — yeah it is starting to take on proportions of a publicity stunt. more a hype machine than an honest response to the blogosphere?

    Tuesday, May 8, 2007 at 9:28 pm #
  8. coda wrote::

    I don’t see how the Sunday Times benefit in the long run, considering the majority of visitors responsible for spiking their traffic are bloggers. I for one am at the moment feeling quite put off by this whole “charade” to the point that I have no interest in ever visiting the Sunday Times website again.

    Tuesday, May 8, 2007 at 9:29 pm #
  9. matt wrote::

    hey coda — I guess its up to Bullard to prove us wrong and start using his blog and start blogging properly, cos he ain’t now — even as the blogosphere is on fire about it.

    Tuesday, May 8, 2007 at 9:50 pm #
  10. Colin Daniels wrote::

    Well, I’ve posted my assessment of the situation and there’s more to it than Sunday Times bla bla…

    Tuesday, May 8, 2007 at 10:52 pm #
  11. coda wrote::

    I don’t see it that way Colin. And I’m hoping it’s not about boosting individual profiles either – where does that leave blogging? Maybe Bullardgate has exposed certain bloggers to be more starved for the attention than Bullard himself.

    Tuesday, May 8, 2007 at 11:14 pm #
  12. Colin Daniels wrote::

    Coda – at least we agree on the last point…

    Wednesday, May 9, 2007 at 12:00 am #
  13. matt wrote::

    ….but when are we going to see Bullard blogging?

    Wednesday, May 9, 2007 at 1:15 am #
  14. David Bullard (no really) wrote::

    Truth is people, I haven’t a clue about blogging…..yet. My team are constructing the site or whatever it is you call it but I doubt if I will have much time to devote to it. Apart from knocking off these offensive columns I’ve got to drive a new BMW X5 next week, MC a major event, fly off to Germany for another car launch, have a meeting with a foreign TV network about a possible new TV chat show etc etc. So I don’t think I’m going to have quite as much time on my hands as most of you. Just another hectic day in the life of a wanker Justin. “Starved for attention” Coda? You’ve either just arrived in SA or you’ve been in a coma for 13 years. Oh….sorry that you won’t be visiting the Sunday Times website ever again…….we’ll try and get over the disappointment.

    Wednesday, May 9, 2007 at 9:20 am #
  15. The Muso wrote::

    Has anyone cried linkbait yet?


    Wednesday, May 9, 2007 at 9:36 am #
  16. Ray H wrote::

    I hope Bullard hasn’t under-estimated what it takes to blog … We’ll know soon enough if he has a real blog or a flog.*
    fake blog

    Wednesday, May 9, 2007 at 10:10 am #
  17. coda wrote::

    David: I only said that to get a response. 😉

    Wednesday, May 9, 2007 at 11:25 am #
  18. Vaughn wrote::

    Bullard’s publicity stunt worked really well. With all the traffic he’s bringing in to he’ll be able to ask for a raise soon.

    Even though it’s negative publicity, google doesn’t care, and their pagerank goes up. Nice.

    Wednesday, May 9, 2007 at 12:10 pm #
  19. matt wrote::

    David, david, david… you’re even behaving like blogger (well spotted Muso) … trolling, linkbaiting and commenting on everyone’s blogs. Who would have thought.

    Vaughn — the pagerank effect will probably be so small it’ll be irrelevant. I also doubt this was a publicity stunt as you say — but just the normal weekly polemic by Blog Bully Bullard. Don’t think this was a planned event.

    Wednesday, May 9, 2007 at 1:48 pm #

Trackbacks/Pingbacks (4)

  1. […] And as Matthew Buckland points out, the efforts to save the situation are looking like a dishonest charade. […]

  2. » The funny Bullard riposte on Monday, May 14, 2007 at 10:57 am

    […] I’m glad to see he has a real blog now, which was better than the previous charade of a blog. As the new Times’ boss Ray Hartley points out, the blog has revealed more than just Bullard’s blog but a new Times url. It also has revealed a new blog platform strategy of theirs — probably adapted from or Lyceum (you can tell by viewing the source). But where’s the blogroll, Bully Bullard? […]

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