It is interesting to note that I first got wind of David Bullard’s column via the blogosphere as opposed to the Sunday Times website or the newspaper itself. The irony. Yes I know I am probably the last person in the blogosphere to blog about this, but I actually have a job! And I have to work during the day! But I’d thought I’d join the Bullard cacophony just for good measure.

Obviously bloggers have to respond. But what some fail to see (or grasp) is that there is a strong baiting element to Bullard’s excellent columns. In fact every week there is a strong sarcastic and satirical edge to his writing. Just about the silliest thing a blogger can do is reply with righteous indignation and call for his head. And Bullard does rightfully point out some weaknesses in blogging, albeit in a sarcastic tone. (And who’s saying ‘blogging’ is ‘journalism’? Some blogs are journalism, some aren’t, some don’t care.) But bloggers love a good bunfight and we also know that the blogosphere loves talking about itself. Cue the amatomu tag cloud for this week’s hot topic:

David Bullard on Amatomu

There’s some naasty bloggers on the loose! I think Bullard better get even stronger burglar bars.

Update: Some lively debate happening on the Sunday Times Deputy Editors/Times Editor’s blog.

8 Responses to “The Bullard cacophony”
  1. […] I liked Bullard’s eloquent reply on Sunday. I thought it was a hoot. I’ve said before that there is a strong baiting element to Bullard’s excellent columns. In fact every week there is a strong sarcastic and satirical edge to his writing. And just about the silliest thing a blogger can do is reply with righteous indignation and call for his head. […]

  2. TM — the irony is that the negative column has created more publicity for Bullard and put him on the map in the blogosphere. It’s also given him more material and allowed him to start what will undoubtedly be a high-profile blog.

    But what most seem to miss is that there is a baiting, satirical edge to the column. Sure he’ll build alliances, but this column was a teaser.

    He also commits the same fallacy in thinking blogs are one homogeneous thing. A blog at its most simplest is just a format to allow communication. It’s like saying your telephone is or isn’t journalism. A bit silly.

  3. TM – Don’t assume that the circulation decline in the US is mirrored in SA. Newspapers are growing here, although this might change when the barrier to entry for broadband is reduced …

  4. Hello Mr or Ms “Someone”. I disagree. I did think about my treatment of it carefully after I had written about it and as a result revised the original post headline, but chose to leave it in the actual blog.

    The debate and post is pretty much in the same spirit and humour in which Bullard approached the incident, perhaps encapsulated by this quote, one of many by Bullard: “Don’t wear your best jeans when being shot”.

  5. I think your reference to Bullard’s burglar bars is sinking kind of low, Matthew. Whatever you might think of his opinions, it’s a bit cheap to make a reference to him being shot in his own house.

  6. What Mr. Bullard & co don’t seem to get is that with every biased column and missed story, a fractional part of their potential consumers stop considering purchasing their products and another fraction of their paying customers drop out and become mere potential consumers. It’s only a very small part of 1% with every iteration but the movement is overwhelmingly in one direction and the circulation/listnership/viewership studies that set advertisement rates all over the free world show the collective effects. They are rather grim reading for old media owners and workers.

    Like most things on the Internet, all countries tend to go through the same progression on a trend behind the leadership but simply offset in time so you can predict what will happen to local national outlets by looking at the US where the process is very far along. Provocative pieces like Bullard are “so 2002″ which is the heydey of US major newspaper columnist thumbsucking pieces that resembled Bullard’s offering today. They don’t bother doing that so much over here. Instead, they’re busy building blogger alliances.

  7. It’s a brouhaha in a teacup :-)

  8. LOL – you’re 100% right Matt!!

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